Book trailers are like movie trailers, only for books, and are used as a method for advertising.
Confession: I don’t watch book trailers.
Sometimes I will actually go out of my way to not watch a book trailer. I’m not quite sure where my aversion to them came from, but I’m guessing it was after watching more than a few poorly made ones that just made me cringe. The ones that I have watched I’ve usually been tricked into watching somehow, like Bec will send me a link or it automatically start playing on a website. I watch almost every movie trailer though, so what’s the difference? Well, here are some reasons I avoid book trailers:
-So cheesy I’m pretty sure I can smell some extra cheesy pizza wafting through the screen. Usually way over-dramatic or super lame.
2. Weird Characterization
-The book trailers that give characters a face. This is something that bothers me because their faces become imprinted into my brain and then I can’t picture them as anyone/anything else. Especially if they have really strange characteristics or features.
3. Awkward Narration
-Another thing is when someone narrates the book synopsis while showing the book’s cover or various other pictures. If it’s narrated by an actual narrator or a nice voice (you know what I mean!) I like it. But some of them choose what sounds like thirteen year old girls or people with over the top accents.
3. Book trailers don’t really give us anything that the synopsis didn’t.
-No new content, just a reworded synopsis or summary. I think it would be cool to have some other stuff besides that or some nice conceptual art or something like it.
What About the Moolah? You know, the dough.
This post came about after reading a little about book marketing campaigns. Some of the budgets were close to a half a million dollars. That’s five zeros, guys. Then I wondered how much of that went to book trailers and looked that up. I found that a smaller one can run close to $1,000 dollars but some can cost much, much more. Like $49,000 more. I’m not entirely sure if there is a huge return on investment for these because I’m not in the business but that seems like a lot of money for something that gets less than 10,000 views even for semi-popular books. (Cruel Beauty and Into the Still Blue) The largest view count I’ve seen would be for Clockwork Prince and that’s about 440,000. Is it worth it?
Favorite Book Trailers:
I love this one because it’s so simple, but it still manages to be entertaining. When I was watching this before the book came out, I was definitely pumped to read the book afterwards.
Oh my gosh, this is probably my favorite book trailer of all time. I’m pretty sure it was because I was ecstatic for the release of this one but I still love to watch it to this day. Although it does have the actors and narration that I mentioned, I think it all comes together so perfectly. Almost like a poem. Love the music and the ending: “The clock is ticking. Everyone must choose.”
Although I didn’t care for the book, I thought the trailers were fantastically organized. There was a video released for each wave and then it was all put together. I remember it giving me chills with the narration and video, very realistic.
What do you think?
-Do you watch book trailers?
-What do you think about them?
-How do you feel about them as a form of marketing?
-Do they pique or lessen your interest in a book?
-Got a list of the worst or the best book trailers you’ve seen?