I think a large majority of us have all struggled with this problem. Torn being doing what you want to do with your blog versus doing what you know will bring in more followers/commenters/pageviews or however you measure blog success. Everyone tells you to do whatever makes you happy because it’s your blog. But what if what you enjoy is something you know others will not? Where do you draw the line?
For example, Bec and I both love anime and manga. Readers in Wonderland is a YA book blog that focuses on such books, so the majority of our audience are YA book readers, not manga readers and anime watchers. We love talking about these things and enjoy making posts about them-but those posts have 80% less traffic. Knowing that these posts do not bring in traffic, do we stop posting them? It’s kind of a difficult scenario because even though everyone can say “Do what you enjoy” and we know that, you can’t stop from thinking about your readers. You inevitably end up weighing the two against each other and it’s hard to just say
Another example, when Ashley’s post about whether an image slider was worth having went up and the results came in that less than 20% of people really liked image sliders, I took mine down. I did like having a slider because it added some more visual appeal, I didn’t want to have it if most people preferred it not being there. I haven’t had one since.
After all, aren’t we seeing businesses and such catering to society’s wants and preferences everywhere we look? Granted, they are running said business mostly to make money so it is pretty different. However, I think that model stays in my head a little more than I want to admit: do things people like = be more successful. And who doesn’t like seeing their visitors increase?